Analisis Peran Surabaya Tourism Promotion Board Dalam Memasarkan Wisata Kota Surabaya
This study discusses about the role of the Surabaya government utilize tourism potential become a tourism product. Surabaya city, which is known by the business city, it actually has a variety of tourist attraction. Heritage is an icon of Surabaya tourism. Nature, shopping, and culinary tourism cont...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Theses and Dissertations NonPeerReviewed |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2014
|
| Subjects: | |
| Online Access: | https://repository.ugm.ac.id/132219/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=72739 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Universitas Gadjah Mada |
| Summary: | This study discusses about the role of the Surabaya government utilize
tourism potential become a tourism product. Surabaya city, which is known by the
business city, it actually has a variety of tourist attraction. Heritage is an icon of
Surabaya tourism. Nature, shopping, and culinary tourism contribute a major
role for the growth of Surabaya tourism beside heritage tourism.
Seeing the condition of Surabaya tourism growth, the government set up a
special organization engaged in the promotion of tourism, named Surabaya
Tourism Promotion Board (STPB). Surabaya Tourism Promotion Board is the
first tourism promotion organization in East Java, which is under the Department
of Promotion of Culture and Tourism of Surabaya. The focus of this study is on
the role of STPB in promoting Surabaya tourism and the marketing strategies they
are used.
The method used is descriptive qualitative method using primary and
secondary data sources. The primary data source was obtained through
interviews with various parties associated with STPB and secondary data sources
obtained from journals, articles, books, and the internet.
Generally STPB have done all requested activities as mentioned in their
role such as create a logo and city branding \"Sparkling Surabaya\", activity
roadshows, fam trips, and trade show, the manufacture of the annual event, and
co-branding with business products, associations, and the arts but there some
overlap in their role between STPB and Promotion section, Department of
Cultural and Tourism Surabaya because they have the same role and job
description. |
|---|