Analisis Peran Surabaya Tourism Promotion Board Dalam Memasarkan Wisata Kota Surabaya

• Main Authors: , VINCENTIA AYU LARASATI, , Prof. Dr. Marsono, S.U
• Format: Theses and Dissertations NonPeerReviewed
• Published: [Yogyakarta] : Universitas Gadjah Mada 2014
• Subjects: ETD
• Online Access: https://repository.ugm.ac.id/132219/; http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=72739
• Institution: Universitas Gadjah Mada

This study discusses about the role of the Surabaya government utilize tourism potential become a tourism product. Surabaya city, which is known by the business city, it actually has a variety of tourist attraction. Heritage is an icon of Surabaya tourism. Nature, shopping, and culinary tourism contribute a major role for the growth of Surabaya tourism beside heritage tourism. Seeing the condition of Surabaya tourism growth, the government set up a special organization engaged in the promotion of tourism, named Surabaya Tourism Promotion Board (STPB). Surabaya Tourism Promotion Board is the first tourism promotion organization in East Java, which is under the Department of Promotion of Culture and Tourism of Surabaya. The focus of this study is on the role of STPB in promoting Surabaya tourism and the marketing strategies they are used. The method used is descriptive qualitative method using primary and secondary data sources. The primary data source was obtained through interviews with various parties associated with STPB and secondary data sources obtained from journals, articles, books, and the internet. Generally STPB have done all requested activities as mentioned in their role such as create a logo and city branding \"Sparkling Surabaya\", activity roadshows, fam trips, and trade show, the manufacture of the annual event, and co-branding with business products, associations, and the arts but there some overlap in their role between STPB and Promotion section, Department of Cultural and Tourism Surabaya because they have the same role and job description.