STRATEGI PENGEMBANGAN PANTAI LOVINA SEBAGAI DESTINASI PARIWISATA UNGGULAN DI KABUPATEN BULELENG
Tourism and Bali can�t be separated. Bali is well known as one of the most visited tourist destination in the world. But every success has some problem behind it. Inequality of tourism among the regency of Bali become a big problem, especially tourism in North Bali, that is Buleleng Regency and So...
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| Main Authors: | , |
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| Format: | Theses and Dissertations NonPeerReviewed |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2014
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| Subjects: | |
| Online Access: | https://repository.ugm.ac.id/132584/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=73120 |
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| Institution: | Universitas Gadjah Mada |
| Summary: | Tourism and Bali can�t be separated. Bali is well known as one of the most
visited tourist destination in the world. But every success has some problem
behind it. Inequality of tourism among the regency of Bali become a big problem,
especially tourism in North Bali, that is Buleleng Regency and South Bali, that is
Badung Regency. Inequality of tourism that happens among North Bali and South
Bali are not caused by less tourist attraction in North Bali. Actually, North Bali
has lots of tourist attraction and and it�s different from South Bali which is
centered on the Beaches.
Bali is identical with beautiful beaches, especially in South Bali. Locus of
the research is Lovina Beach in North Bali. The researcher want to show that
Lovina beach is also very good and beautiful. Lovina beach has different
attraction such as dolphin attraction. The Comparison and the statistic showing
that the number of tourist visit between North Bali (Lovina Beach) and South Bali
are way different. Based on that, the title of this research is Development Strategy
of Lovina Beach as a Leading Attraction in Buleleng Regency.
The strategy is a result of internal and external factor analysis from
Department of Culture and Tourism in Buleleng Regency. Researcher analyze
the vission and mission from Department of Culture and Tourism in Buleleng
Regency, the resources, the component, and the promotion. External factor
consist of social factor analysis, political factor, competitor, and collaborator.
After the analysis is done, researcher use SWOT as a tool to see
Strengths, Weaknesses, Opportunities and Threats. As the results, the researcher
can use the strengths to maximize opportunities, use strengths to minimize threats,
minimize weaknesses by taking advantage of opportunities, and minimize
weaknesses to avoid threats. The research will use Litmus Test too. The result of
Litmus test will be used as strategies to form an independent agency
(Organization). The agency will promote everything about Lovina Beach around
the globe, make Lovina Beach as an amazing tourist attraction, and organize
culture, dance, art and music recital in Lovina Beach.
Key words: Lovina Beach, SWOT Analysis, Strategic |
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