STRATEGI PENGEMBANGAN PANTAI LOVINA SEBAGAI DESTINASI PARIWISATA UNGGULAN DI KABUPATEN BULELENG

• Main Authors: , KOMANG EMA MARSITADEWI, , I Made Krisnajaya, SIP, MPA.
• Format: Theses and Dissertations NonPeerReviewed
• Published: [Yogyakarta] : Universitas Gadjah Mada 2014
• Subjects: ETD
• Online Access: https://repository.ugm.ac.id/132584/; http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=73120
• Institution: Universitas Gadjah Mada

Tourism and Bali can�t be separated. Bali is well known as one of the most visited tourist destination in the world. But every success has some problem behind it. Inequality of tourism among the regency of Bali become a big problem, especially tourism in North Bali, that is Buleleng Regency and South Bali, that is Badung Regency. Inequality of tourism that happens among North Bali and South Bali are not caused by less tourist attraction in North Bali. Actually, North Bali has lots of tourist attraction and and it�s different from South Bali which is centered on the Beaches. Bali is identical with beautiful beaches, especially in South Bali. Locus of the research is Lovina Beach in North Bali. The researcher want to show that Lovina beach is also very good and beautiful. Lovina beach has different attraction such as dolphin attraction. The Comparison and the statistic showing that the number of tourist visit between North Bali (Lovina Beach) and South Bali are way different. Based on that, the title of this research is Development Strategy of Lovina Beach as a Leading Attraction in Buleleng Regency. The strategy is a result of internal and external factor analysis from Department of Culture and Tourism in Buleleng Regency. Researcher analyze the vission and mission from Department of Culture and Tourism in Buleleng Regency, the resources, the component, and the promotion. External factor consist of social factor analysis, political factor, competitor, and collaborator. After the analysis is done, researcher use SWOT as a tool to see Strengths, Weaknesses, Opportunities and Threats. As the results, the researcher can use the strengths to maximize opportunities, use strengths to minimize threats, minimize weaknesses by taking advantage of opportunities, and minimize weaknesses to avoid threats. The research will use Litmus Test too. The result of Litmus test will be used as strategies to form an independent agency (Organization). The agency will promote everything about Lovina Beach around the globe, make Lovina Beach as an amazing tourist attraction, and organize culture, dance, art and music recital in Lovina Beach. Key words: Lovina Beach, SWOT Analysis, Strategic