ANALISIS PENGARUH KEPUASAN PELANGGAN WANITA PADA LOYALITAS DIBENGKEL HONDA DAN TOYOTA

Loyal customer is not build in the short time, but need customer experiences in the long term and repurchased of the product in accordance with customer experience. This study proved that service quality impact to loyal women customer who came to the Honda or Toyota dealers. Factors hypothized to in...

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Bibliographic Details
Main Authors: , Nuraeny Apriliasty, , Dr. Ike Janita Dewi, MBA.
Format: Theses and Dissertations NonPeerReviewed
Published: [Yogyakarta] : Universitas Gadjah Mada 2014
Subjects:
ETD
Online Access:https://repository.ugm.ac.id/133548/
http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=74248
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Institution: Universitas Gadjah Mada