Pengaruh Proporsi Bidang Gambar-Tulisan Dalam Iklan Layanan Masyarakat Dan Keterlibatan Pribadi Terhadap Rekognisi

• Main Author: Perpustakaan UGM, i-lib
• Format: Article NonPeerReviewed
• Published: [Yogyakarta] : Universitas Gadjah Mada 2004
• Subjects: Jurnal i-lib UGM
• Online Access: https://repository.ugm.ac.id/23982/; http://i-lib.ugm.ac.id/jurnal/download.php?dataId=6951
• Institution: Universitas Gadjah Mada

This study examines the proportion effect of picture-written on the public service advertisement and the personal involvement upon recognition. The research is experimental, involving 40 university students as its research subject. They are categorized into two groups: 20 persons are categorized as...