TRYING TO ACT An Empirical Study of Investigating Higher Education Consumers

• Main Author: Perpustakaan UGM, i-lib
• Format: Article NonPeerReviewed
• Published: [Yogyakarta] : Universitas Gadjah Mada 2002
• Subjects: Jurnal i-lib UGM
• Online Access: https://repository.ugm.ac.id/25274/; http://i-lib.ugm.ac.id/jurnal/download.php?dataId=8265
• Institution: Universitas Gadjah Mada

This article describes an investigation of consumer behavior. especicrilv teaming behavior, in a hi gher educat ion institution. Bago=i-Warshaw model (1990), also called the theory of trying, MIS used as the main reference in the research. Salient modal beliel� have been developed. The model inclu...