Loyalitas Pelanggan: Sebuah Kaman Konseptual Sebagai Panduan Bagi Peneliti
ABSTRAK Customer loyalty of a specific brand, also called brand loyalty, is expected to get more academic attention from scholars to investigate. This article describes and analyses the concept of brand loyalty to the extent to which attitudinal and behavioural approaches and structures become the l...
Saved in:
| Main Author: | |
|---|---|
| Format: | Article NonPeerReviewed |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
1999
|
| Subjects: | |
| Online Access: | https://repository.ugm.ac.id/26343/ http://i-lib.ugm.ac.id/jurnal/download.php?dataId=9363 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Universitas Gadjah Mada |