Kontribusi Involvement Dan Trust In A Brand
ABSTRACT Customer loyalty is the most valuable asset for the company. Many researchs found that customer loyalty had a positive effect on company's profitability. The purpose of this research is to investigate involvement and trust in a brand (as cognitive and conative antecedent of loyalty) co...
Saved in:
| Main Author: | |
|---|---|
| Format: | Article NonPeerReviewed |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2005
|
| Subjects: | |
| Online Access: | https://repository.ugm.ac.id/27172/ http://i-lib.ugm.ac.id/jurnal/download.php?dataId=10224 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Universitas Gadjah Mada |