Kontribusi Involvement Dan Trust In A Brand
ABSTRACT Customer loyalty is the most valuable asset for the company. Many researchs found that customer loyalty had a positive effect on company's profitability. The purpose of this research is to investigate involvement and trust in a brand (as cognitive and conative antecedent of loyalty) co...
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| Format: | Article NonPeerReviewed |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2005
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| Online Access: | https://repository.ugm.ac.id/27172/ http://i-lib.ugm.ac.id/jurnal/download.php?dataId=10224 |
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| Institution: | Universitas Gadjah Mada |
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