MARKETMAVENISM: Its Contributionin BuildingConsumer sTrus

In globalization era, firms have to deal with multifaceted challenges. Dynamic ch.anges in consumers' demands and desires, technology, and new knowledge and b:movative movement of competitors are some examp.les of the important tasks to be managed in order to be able to survive in the market. T...

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Bibliographic Details
Main Author: Perpustakaan UGM, i-lib
Format: Article NonPeerReviewed
Published: [Yogyakarta] : Universitas Gadjah Mada 2009
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Online Access:https://repository.ugm.ac.id/27700/
http://i-lib.ugm.ac.id/jurnal/download.php?dataId=10763
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Institution: Universitas Gadjah Mada