MARKETMAVENISM: Its Contributionin BuildingConsumer sTrus

• Main Author: Perpustakaan UGM, i-lib
• Format: Article NonPeerReviewed
• Published: [Yogyakarta] : Universitas Gadjah Mada 2009
• Subjects: Jurnal i-lib UGM
• Online Access: https://repository.ugm.ac.id/27700/; http://i-lib.ugm.ac.id/jurnal/download.php?dataId=10763
• Institution: Universitas Gadjah Mada

In globalization era, firms have to deal with multifaceted challenges. Dynamic ch.anges in consumers' demands and desires, technology, and new knowledge and b:movative movement of competitors are some examp.les of the important tasks to be managed in order to be able to survive in the market. T...