Survival Strategies of Traditional Retailers during the COVID-19 Pandemic: Some Insights from a Developing Country
Purpose: The paper aims to report the impact of the COVID-19 pandemic and investigate survival strategies during the pandemic of traditional retailers. Design/methodology/approach: Exploratory methodology consisting of the literature review and an empirical study was conducted. The theoretical frame...
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| Main Authors: | , , |
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| Format: | Article PeerReviewed |
| Language: | English |
| Published: |
2022
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| Subjects: | |
| Online Access: | https://repository.ugm.ac.id/282272/1/Sopha%20et%20al.%20-%202022%20-%20Survival%20strategies%20of%20traditional%20retailers%20durin.pdf https://repository.ugm.ac.id/282272/ http://www.jiem.org/index.php/jiem/article/view/3698 http://dx.doi.org/10.3926/jiem.3698 |
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| Institution: | Universitas Gadjah Mada |
| Language: | English |