Survival Strategies of Traditional Retailers during the COVID-19 Pandemic: Some Insights from a Developing Country

Purpose: The paper aims to report the impact of the COVID-19 pandemic and investigate survival strategies during the pandemic of traditional retailers. Design/methodology/approach: Exploratory methodology consisting of the literature review and an empirical study was conducted. The theoretical frame...

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Bibliographic Details
Main Authors: Sopha, Bertha Maya, Arvianto, Ary, Tjahjono, Benny
Format: Article PeerReviewed
Language:English
Published: 2022
Subjects:
Online Access:https://repository.ugm.ac.id/282272/1/Sopha%20et%20al.%20-%202022%20-%20Survival%20strategies%20of%20traditional%20retailers%20durin.pdf
https://repository.ugm.ac.id/282272/
http://www.jiem.org/index.php/jiem/article/view/3698
http://dx.doi.org/10.3926/jiem.3698
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Institution: Universitas Gadjah Mada
Language: English

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