Nudging Green Preferences: Evidence from a Laboratory Experiment
Environmental degradation has been one of the major global concerns in the last few decades. Efforts are made to improve our environment including how to alter consumers' preferences toward the use of environmental-friendly products. We conduct an online laboratory experiment to investigate the...
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| Main Authors: | , |
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| Format: | Article PeerReviewed |
| Published: |
World Scientific
2022
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| Subjects: | |
| Online Access: | https://repository.ugm.ac.id/282813/ https://www.worldscientific.com/doi/10.1142/S1793993322500119 |
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| Institution: | Universitas Gadjah Mada |