Pengaruh Functionality Terhadap Kesuksesan Produk

AbstractThis study was done for analyzing relation between product functionality and success of a product. Product functionality data of 58 different products were used in this study. The data of products were taken from different types of industry, i.e.: automotive, telecommunication, electronic an...

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Bibliographic Details
Main Authors: Trapsilawati, Fitri, Subagyo, Subagyo
Format: Article PeerReviewed
Language:English
English
Published: 2010
Subjects:
Online Access:https://repository.ugm.ac.id/30/1/1047-2022-1-SM.pdf
https://repository.ugm.ac.id/30/2/deposit.zip
https://repository.ugm.ac.id/30/
http://jurnal.ugm.ac.id/index.php/mft/article/view/1047
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Institution: Universitas Gadjah Mada
Language: English
English
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Summary:AbstractThis study was done for analyzing relation between product functionality and success of a product. Product functionality data of 58 different products were used in this study. The data of products were taken from different types of industry, i.e.: automotive, telecommunication, electronic and service. The result showed that the relation between product functionality andsuccess of a product tends to form “must-be” type of Kano diagram. Therefore, in designing a product, producers should not add more “value” in functionality.Keywords: functionality, Kano diagram, success of a product.