Pengaruh Functionality Terhadap Kesuksesan Produk
AbstractThis study was done for analyzing relation between product functionality and success of a product. Product functionality data of 58 different products were used in this study. The data of products were taken from different types of industry, i.e.: automotive, telecommunication, electronic an...
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| Main Authors: | , |
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| Format: | Article PeerReviewed |
| Language: | English English |
| Published: |
2010
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| Subjects: | |
| Online Access: | https://repository.ugm.ac.id/30/1/1047-2022-1-SM.pdf https://repository.ugm.ac.id/30/2/deposit.zip https://repository.ugm.ac.id/30/ http://jurnal.ugm.ac.id/index.php/mft/article/view/1047 |
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| Institution: | Universitas Gadjah Mada |
| Language: | English English |
| Summary: | AbstractThis study was done for analyzing relation between product functionality and success of a product. Product functionality data of 58 different products were used in this study. The data of products were taken from different types of industry, i.e.: automotive, telecommunication, electronic and service. The result showed that the relation between product functionality andsuccess of a product tends to form “must-be” type of Kano diagram. Therefore, in designing a product, producers should not add more “value” in functionality.Keywords: functionality, Kano diagram, success of a product. |
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