Pengaruh Functionality Terhadap Kesuksesan Produk
AbstractThis study was done for analyzing relation between product functionality and success of a product. Product functionality data of 58 different products were used in this study. The data of products were taken from different types of industry, i.e.: automotive, telecommunication, electronic an...
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id-ugm-repo.302014-07-16T01:20:54Z https://repository.ugm.ac.id/30/ Pengaruh Functionality Terhadap Kesuksesan Produk Trapsilawati, Fitri Subagyo, Subagyo Engineering Mechanical Engineering Automotive Engineering AbstractThis study was done for analyzing relation between product functionality and success of a product. Product functionality data of 58 different products were used in this study. The data of products were taken from different types of industry, i.e.: automotive, telecommunication, electronic and service. The result showed that the relation between product functionality andsuccess of a product tends to form “must-be” type of Kano diagram. Therefore, in designing a product, producers should not add more “value” in functionality.Keywords: functionality, Kano diagram, success of a product. 2010 Article PeerReviewed application/pdf en https://repository.ugm.ac.id/30/1/1047-2022-1-SM.pdf application/zip en https://repository.ugm.ac.id/30/2/deposit.zip Trapsilawati, Fitri and Subagyo, Subagyo (2010) Pengaruh Functionality Terhadap Kesuksesan Produk. Majalah Forum Teknik UGM , 3 (2). http://jurnal.ugm.ac.id/index.php/mft/article/view/1047 |
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Engineering Mechanical Engineering Automotive Engineering Trapsilawati, Fitri Subagyo, Subagyo Pengaruh Functionality Terhadap Kesuksesan Produk |
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AbstractThis study was done for analyzing relation between product functionality and success of a product. Product functionality data of 58 different products were used in this study. The data of products were taken from different types of industry, i.e.: automotive, telecommunication, electronic and service. The result showed that the relation between product functionality andsuccess of a product tends to form “must-be” type of Kano diagram. Therefore, in designing a product, producers should not add more “value” in functionality.Keywords: functionality, Kano diagram, success of a product. |
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Article PeerReviewed |
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Trapsilawati, Fitri Subagyo, Subagyo |
author_facet |
Trapsilawati, Fitri Subagyo, Subagyo |
author_sort |
Trapsilawati, Fitri |
title |
Pengaruh Functionality Terhadap Kesuksesan Produk |
title_short |
Pengaruh Functionality Terhadap Kesuksesan Produk |
title_full |
Pengaruh Functionality Terhadap Kesuksesan Produk |
title_fullStr |
Pengaruh Functionality Terhadap Kesuksesan Produk |
title_full_unstemmed |
Pengaruh Functionality Terhadap Kesuksesan Produk |
title_sort |
pengaruh functionality terhadap kesuksesan produk |
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2010 |
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https://repository.ugm.ac.id/30/1/1047-2022-1-SM.pdf https://repository.ugm.ac.id/30/2/deposit.zip https://repository.ugm.ac.id/30/ http://jurnal.ugm.ac.id/index.php/mft/article/view/1047 |
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