Pengaruh Functionality Terhadap Kesuksesan Produk

AbstractThis study was done for analyzing relation between product functionality and success of a product. Product functionality data of 58 different products were used in this study. The data of products were taken from different types of industry, i.e.: automotive, telecommunication, electronic an...

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Main Authors: Trapsilawati, Fitri, Subagyo, Subagyo
Format: Article PeerReviewed
Language:English
English
Published: 2010
Subjects:
Online Access:https://repository.ugm.ac.id/30/1/1047-2022-1-SM.pdf
https://repository.ugm.ac.id/30/2/deposit.zip
https://repository.ugm.ac.id/30/
http://jurnal.ugm.ac.id/index.php/mft/article/view/1047
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Institution: Universitas Gadjah Mada
Language: English
English
id id-ugm-repo.30
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spelling id-ugm-repo.302014-07-16T01:20:54Z https://repository.ugm.ac.id/30/ Pengaruh Functionality Terhadap Kesuksesan Produk Trapsilawati, Fitri Subagyo, Subagyo Engineering Mechanical Engineering Automotive Engineering AbstractThis study was done for analyzing relation between product functionality and success of a product. Product functionality data of 58 different products were used in this study. The data of products were taken from different types of industry, i.e.: automotive, telecommunication, electronic and service. The result showed that the relation between product functionality andsuccess of a product tends to form “must-be” type of Kano diagram. Therefore, in designing a product, producers should not add more “value” in functionality.Keywords: functionality, Kano diagram, success of a product. 2010 Article PeerReviewed application/pdf en https://repository.ugm.ac.id/30/1/1047-2022-1-SM.pdf application/zip en https://repository.ugm.ac.id/30/2/deposit.zip Trapsilawati, Fitri and Subagyo, Subagyo (2010) Pengaruh Functionality Terhadap Kesuksesan Produk. Majalah Forum Teknik UGM , 3 (2). http://jurnal.ugm.ac.id/index.php/mft/article/view/1047
institution Universitas Gadjah Mada
building UGM Library
country Indonesia
collection Repository Civitas UGM
language English
English
topic Engineering
Mechanical Engineering
Automotive Engineering
spellingShingle Engineering
Mechanical Engineering
Automotive Engineering
Trapsilawati, Fitri
Subagyo, Subagyo
Pengaruh Functionality Terhadap Kesuksesan Produk
description AbstractThis study was done for analyzing relation between product functionality and success of a product. Product functionality data of 58 different products were used in this study. The data of products were taken from different types of industry, i.e.: automotive, telecommunication, electronic and service. The result showed that the relation between product functionality andsuccess of a product tends to form “must-be” type of Kano diagram. Therefore, in designing a product, producers should not add more “value” in functionality.Keywords: functionality, Kano diagram, success of a product.
format Article
PeerReviewed
author Trapsilawati, Fitri
Subagyo, Subagyo
author_facet Trapsilawati, Fitri
Subagyo, Subagyo
author_sort Trapsilawati, Fitri
title Pengaruh Functionality Terhadap Kesuksesan Produk
title_short Pengaruh Functionality Terhadap Kesuksesan Produk
title_full Pengaruh Functionality Terhadap Kesuksesan Produk
title_fullStr Pengaruh Functionality Terhadap Kesuksesan Produk
title_full_unstemmed Pengaruh Functionality Terhadap Kesuksesan Produk
title_sort pengaruh functionality terhadap kesuksesan produk
publishDate 2010
url https://repository.ugm.ac.id/30/1/1047-2022-1-SM.pdf
https://repository.ugm.ac.id/30/2/deposit.zip
https://repository.ugm.ac.id/30/
http://jurnal.ugm.ac.id/index.php/mft/article/view/1047
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