Strategi bersaing mixagrip untuk mencapai posisi market leader di segmen kota dalam persaingan industri obat flu di Indonesia

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Bibliographic Details
Main Authors: , MARDJONO, Eduart, , Dr. Basu Swastha Dharmmesta, MBA
Format: Theses and Dissertations NonPeerReviewed
Published: [Yogyakarta] : Universitas Gadjah Mada 1999
Subjects:
ETD
Online Access:https://repository.ugm.ac.id/40623/
http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=1488
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Institution: Universitas Gadjah Mada
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