PENGARUH KUALITAS VENDOR DAN PENGALAMAN BERTRANSAKSI TERHADAP INTENSI BERKELANJUTAN PENGGUNA E-COMMERCE DENGAN KEPUASAN DAN TRUST SEBAGAI VARIABEL MEDIASI

• Main Authors: , Ghazali Muhammad Iqbal, , Jogiyanto Hartono M., Prof. Dr., MBA.
• 格式: Theses and Dissertations NonPeerReviewed
• 出版: [Yogyakarta] : Universitas Gadjah Mada 2011
• 主題: ETD
• 在線閱讀: https://repository.ugm.ac.id/89047/; http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=51465
• 機構: Universitas Gadjah Mada

No matter how good the system construct of e-commerce, it must still contain the potential risk. Therefore, the user satisfaction and trust toward vendor are the key factor in e-commerce. A good vendor is not only filling the user satisfaction at the first visited but also can increase the trust and...