Turnaround Perusahaan Melalui Pengembangan Busniess Model sebagai Strategi Meningkatkan Sustainable Growth

• Main Authors: , Deasy Dewayani, , Ertambang Nahartyo, PhD
• Format: Theses and Dissertations NonPeerReviewed
• Published: [Yogyakarta] : Universitas Gadjah Mada 2011
• Subjects: ETD
• Online Access: https://repository.ugm.ac.id/89791/; http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=51059
• Institution: Universitas Gadjah Mada

The purpose of this paper is to identify the drivers of company�s turnaround strategy and to analyze efektiveness of change company has made due to turnaround process. This research uses descriptive method and qualitative with direct observation at PT. Permodalan Nasional Madani (Persero) and literature study. Results � major findings are efektiveness of new strategy implementation, company�s effort in dealing with business challenges and opportunities. Overall, the results could be guidance for company�s next stategy There is a limitation of this research which is UlaMM was only launched in 2008, therefore timeframe is relatively short so it is too early at this stage for the researcher to draw a definite conclusion on its performance. To overcome this limitation researcher will mainly look at the company's response in dealing with its current operating environment and see the changes two years after turnaround takes place. Practical implications � PT. PNM can develop and improve UlaMM�s feature product therefore company�s turnaround process run smoothly and UlaMM could replace Kredit Program to be company�s backbone.