Evaluasi Implementasi Strategi Bersaing Bank Mandiri Di Cluster ITC Roxy Mas

This research is intended to provide an overview and advise the company how to have a predeterminined strategy can work well. After the implementation of the strategy, companies should evaluate the implementation of the strategy so that corporate objectives can be reach. The purpose of this research...

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Bibliographic Details
Main Authors: , Rifnaldi, S. E, , Dr. Harsono, M.Sc.
Format: Theses and Dissertations NonPeerReviewed
Published: [Yogyakarta] : Universitas Gadjah Mada 2011
Subjects:
ETD
Online Access:https://repository.ugm.ac.id/89898/
http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=51131
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Institution: Universitas Gadjah Mada
Description
Summary:This research is intended to provide an overview and advise the company how to have a predeterminined strategy can work well. After the implementation of the strategy, companies should evaluate the implementation of the strategy so that corporate objectives can be reach. The purpose of this research is to evaluated implementation of Bank Mandiri strategy and formulated alternative strategy for Bank Mandiri, especially in cluster Roxy Mas. The formulated strategy is created in order to increase Bank Mandiri market share. The creation of strategy is begin with an analysis from internal and external environment and also condition of customer. The result of analysis shows that for branch network, Bank Mandiri have a competitive and representative location. But in ATM network Bank Mandiri must increase numbers and feature of ATM.