Evaluasi Implementasi Strategi Bersaing Bank Mandiri Di Cluster ITC Roxy Mas

• Main Authors: , Rifnaldi, S. E, , Dr. Harsono, M.Sc.
• Format: Theses and Dissertations NonPeerReviewed
• Published: [Yogyakarta] : Universitas Gadjah Mada 2011
• Subjects: ETD
• Online Access: https://repository.ugm.ac.id/89898/; http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=51131
• Institution: Universitas Gadjah Mada

This research is intended to provide an overview and advise the company how to have a predeterminined strategy can work well. After the implementation of the strategy, companies should evaluate the implementation of the strategy so that corporate objectives can be reach. The purpose of this research is to evaluated implementation of Bank Mandiri strategy and formulated alternative strategy for Bank Mandiri, especially in cluster Roxy Mas. The formulated strategy is created in order to increase Bank Mandiri market share. The creation of strategy is begin with an analysis from internal and external environment and also condition of customer. The result of analysis shows that for branch network, Bank Mandiri have a competitive and representative location. But in ATM network Bank Mandiri must increase numbers and feature of ATM.