ANALISIS KEUNGGULAN KOMPETITIF POLIKLINIK GIGI DAN MULUT RS HUSADA JAKARTA
Background: Dental Polyclinic in Husada Hospital is polyclinic that provides dental and oral health services. Given its location proximity to its competitors, it is not free from competition. That means, in order to win competition, the Dental Polyclinic in Husada Hospital must rely on its existing...
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Main Authors: | , |
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Format: | Theses and Dissertations NonPeerReviewed |
Published: |
[Yogyakarta] : Universitas Gadjah Mada
2011
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Subjects: | |
Online Access: | https://repository.ugm.ac.id/89911/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=52035 |
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Institution: | Universitas Gadjah Mada |
Summary: | Background: Dental Polyclinic in Husada Hospital is polyclinic that
provides dental and oral health services. Given its location proximity to its
competitors, it is not free from competition. That means, in order to win
competition, the Dental Polyclinic in Husada Hospital must rely on its
existing competitive advantages compared to other similar oral health
providers. The purpose of this research is to analyze the edges that
Husada�s Dental Polyclinic against its competitors. This can be done with
the resource-based approach (Resource-Based View or RBV).
Method: This research uses descriptive approach with cross sectional
survey. The data are obtained through customer questionnaire, Focus
Group Discussion (FGD) with policy makers and staff directly involved in
the operations of the Husada�s Dental Polyclinic and analysis of related
documents. Later, Resource Based View (RBV) is used to analysis the
competitive advantages.
Result: The rank of resources that provide competitive advantages for
Husada�s Dental Polyclinic according to the perception of its internal
customers is Human Resources (HR), location, price / tariff, products,
process, promotion.
Conclusion: Based on RBV, the resources that give competitive
advantages to Husada�s Dental Polyclinic are Human Resources and
location. Both of these meet strategic requirements of competitive
advantage to an organizations, which are valuable, unique, difficult to
imitate and not substitutable. |
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