PENGARUH PERSEPSI KONSUMEN PADA IKLAN BERSERI TERHADAP SIKAP DAN NIAT BELI KONSUMEN (Studi eksperimen pada produk kosmetika Ponds)
Marketing research is important to assist the whole marketing system in managerial decision making through relevant, accurate, and on-time information. One of the marketing aspects most frequently investigated concerns with marketing communication and consumer behavior. Marketing communication is co...
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| Main Authors: | , |
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| Format: | Theses and Dissertations NonPeerReviewed |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2012
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| Subjects: | |
| Online Access: | https://repository.ugm.ac.id/97859/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=54208 |
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| Institution: | Universitas Gadjah Mada |