PENGARUH PERSEPSI KONSUMEN PADA IKLAN BERSERI TERHADAP SIKAP DAN NIAT BELI KONSUMEN (Studi eksperimen pada produk kosmetika Ponds)

PENGARUH PERSEPSI KONSUMEN PADA IKLAN BERSERI TERHADAP SIKAP DAN NIAT BELI KONSUMEN (Studi eksperimen pada produk kosmetika Ponds)

Marketing research is important to assist the whole marketing system in managerial decision making through relevant, accurate, and on-time information. One of the marketing aspects most frequently investigated concerns with marketing communication and consumer behavior. Marketing communication is co...

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Bibliographic Details
Main Authors: , ANA BELLA PARINA, , Dr. Ir. Suci Paramitasari Syahlani, M.M.
Format: Theses and Dissertations NonPeerReviewed
Published: [Yogyakarta] : Universitas Gadjah Mada 2012
Subjects:
ETD
Online Access:https://repository.ugm.ac.id/97859/
http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=54208
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Institution: Universitas Gadjah Mada

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