Pengaruh Keterlibatan dan Kategori Produk pada Niat Beli Konsumen (studi pada produk hedonik dan utilitarian)
Marketers often compete each other to understand what consumers want, because which companies most understood consumers want, could be sure that those company is the leader. In the effort to understand consumers behavior regarding what consumers need usually they use purchase intention as a indicato...
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| Main Authors: | , |
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| Format: | Theses and Dissertations NonPeerReviewed |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2012
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| Subjects: | |
| Online Access: | https://repository.ugm.ac.id/98314/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=53471 |
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| Institution: | Universitas Gadjah Mada |