Brand Equity Notebook Berdasarkan Atribut: Studi Komparatif Atas Acer, Asus, HP dan Toshiba

Formulation of the problem in this study were: a). What attributes of the brand image forming notebook b). How brand image of the Acer, Asus HP and Toshiba notebook, which is the market leader and How is the relative position of the brand image of some of the brand notebook c). Does Brand image effe...

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Bibliographic Details
Main Authors: , Andi Rahmat Hia, , Dr. Ike Janita Dewi, MBA
Format: Theses and Dissertations NonPeerReviewed
Published: [Yogyakarta] : Universitas Gadjah Mada 2012
Subjects:
ETD
Online Access:https://repository.ugm.ac.id/98159/
http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=53370
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Institution: Universitas Gadjah Mada