Brand Equity Notebook Berdasarkan Atribut: Studi Komparatif Atas Acer, Asus, HP dan Toshiba
Formulation of the problem in this study were: a). What attributes of the brand image forming notebook b). How brand image of the Acer, Asus HP and Toshiba notebook, which is the market leader and How is the relative position of the brand image of some of the brand notebook c). Does Brand image effe...
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| Main Authors: | , |
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| Format: | Theses and Dissertations NonPeerReviewed |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2012
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| Subjects: | |
| Online Access: | https://repository.ugm.ac.id/98159/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=53370 |
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| Institution: | Universitas Gadjah Mada |
