PENERAPAN METODE BALANCED SCORE-CARD GUNA MENINGKATKAN KINERJA GIANT CABANG LINDETEVES DALAM MENCAPAI VISI DAN MISINYA

• Main Authors: , Muhammad Fairuz, , Drs. Agus Setiawan, M.Soc.Sc., Ph.D.
• Format: Theses and Dissertations NonPeerReviewed
• Published: [Yogyakarta] : Universitas Gadjah Mada 2012
• Subjects: ETD
• Online Access: https://repository.ugm.ac.id/98288/; http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=52159
• Institution: Universitas Gadjah Mada

The aim of this research is to assist management of PT Hero Supermarket Tbk mainly in Giant Lindeteves in designing and analyzing the possibility of implementing performance measurement system using balanced scorecard (BSC) method. The purpose of implementing BSC is to clearly translate strategic objective so it can be recognized by all employees in the company. Therefore, the company�s performance can improve and solve problems that occured in Giant Lindeteves. This research conducted using descriptive method with case study approach. To identify problems in Giant Lindeteves this research using Strength, Weakness, Opportunity, Threat (SWOT) analysis and Porter�s Five Forces Model to analyze Giant Lindeteves position in retail industry. The problems that has been identified is then referenced to determine strategic objective in balanced scorecard. Based on industrial analysis it was recognized that Giant Lindeteves is in a very tight competition with other hypermarkets that is Carrefour Duta Merlin and Hypermart Gajah Mada, and Alfamart and Indomaret as substitutes of hypermarket. Based on SWOT analysis it was found that there are weaknesses in financial performance, information technology, and employees motivation. After the problems identified and placed as a reference in setting balanced scorecard performance indicator, the conclusion is that company�s performance measurement system using balanced scorecard method can be implemented to achieve Giant Lindeteves� strategic objectives and aligning its activities with the corporate vision and mission.