Analisis Tingkat Kepuasan Mahasiswa Program Studi Magister Manajemen Universitas Gadjah Mada Jakarta dengan Menggunakan Educational Service Attribute

• Main Authors: , Respati Bramantyo, , Slamet Santoso Sarwono.
• Format: Theses and Dissertations NonPeerReviewed
• Published: [Yogyakarta] : Universitas Gadjah Mada 2012
• Subjects: ETD
• Online Access: https://repository.ugm.ac.id/98336/; http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=53480
• Institution: Universitas Gadjah Mada

Qualified human resources is required to sustain the quality of business in improving competitiveness. These qualities are also increasingly needed in universities to maintain the quality offered. As higher educational institutions tussle for competitive advantage and high service quality, the evaluation of educational service quality is essential to provide motivation for and to give feedback on the effectiveness of educational plans and implementation. The quality of a university is needed because education is one of the most important form of industry which also plays vital role in national development. In this regard, it is important for a higher education to determine the level of student satisfaction on the service quality rendered. This research presents an enhanced approach to using �educational service attributes� (feedback and assessment, interaction and support, administration, learning materials, physical environment, and course structure and content) for measuring students satisfaction. Analytical results obtained are satisfied. This results was interpreted from an average yield of the overall scale range attribute has a value of 3.666. Based on each level of student satisfaction that have been studied by educational service attributes,the dimensions that most affect the level of student satisfaction according to the mean of the largest are learning materials (3.849) and the smallest is the feedback and assessment (3.286). Management Program FEB UGM MM needs to pay attention and improve its services primarily on the two dimensions in order to further improve student satisfaction.