EVALUASI BRAND POSITIONING DAN PENGEMBANGAN BRAND STRATEGY RSKB JATIWINANGUN PURWOKERTO SEBAGAI RUMAH SAKIT KHUSUS BEDAH
Background: Hospital industry in Indonesia is very competitive not only in the number of hospitals but also in terms of variations of services. Having understanding, implementing brand positioning and the right brand strategy for RSKB Jatiwinangun Purwokerto are a must for their marketing strategy t...
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| Main Authors: | , |
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| Format: | Theses and Dissertations NonPeerReviewed |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2012
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| Online Access: | https://repository.ugm.ac.id/98418/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=53112 |
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| Institution: | Universitas Gadjah Mada |