Analisis Strategi Pemasaran Sabun Lux

Consumer goods industry with all its advantages, attracting the interest of many companies to jump in it. Speed to understand and meet consumers' desire to innovate is the key factor for consumer goods company. Soap is one type of consumer goods, so that with a population of more than 220 milli...

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Bibliographic Details
Main Authors: , Rae Secioria, , Prof. Dr. Basu Swastha Dharmmesta, MBA
Format: Theses and Dissertations NonPeerReviewed
Published: [Yogyakarta] : Universitas Gadjah Mada 2012
Subjects:
ETD
Online Access:https://repository.ugm.ac.id/98813/
http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=55044
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Institution: Universitas Gadjah Mada