Analisis SWOT Hewlett Packard dalam menghadapi lingkungan bisnis komputer di Indonesia
Hewlett Packard has facing competition in Indonesia computer�s market. From the branded computer into the Chinese-made products that cost very cheap though the quality is less good. Apkomindo found the fact that Acer and Compaq are superior compared to brands of Hewlett Packard in the market. This...
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| Main Authors: | , |
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| Format: | Theses and Dissertations NonPeerReviewed |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2012
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| Subjects: | |
| Online Access: | https://repository.ugm.ac.id/98898/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=55059 |
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| Institution: | Universitas Gadjah Mada |
| Summary: | Hewlett Packard has facing competition in Indonesia computer�s market.
From the branded computer into the Chinese-made products that cost very cheap
though the quality is less good. Apkomindo found the fact that Acer and Compaq
are superior compared to brands of Hewlett Packard in the market. This fact
originates from the attitude of society Indonesia which more sensitive at the level
of prices. After considering the price, they consider the quality of the product.
Hewlett Packard is famous as the product price is high and good quality. This
research aims to find the strengths, weaknesses, opportunities and threats of
Hewlett Packard in the business environment in Indonesia as well as compiled the
planning of business strategies.
Based on the results of the research shows that computer competition
business in Indonesia is very high as well as a brief age of technology demanding
Hewlett Packard and competitors innovate constantly to capture market share.
Strengths of Hewlett Packard products in the competition in Indonesia are a
diversified product line, brand image is good in the community, high quality of
human resources, eco-friendly products, financial support, and excellence
marketing strategy. Weaknesses of Hewlett Packard are limitations of the spare
part in Indonesia, the complexity between each Division and the high price of the
product for the consumer. Opportunities Hewlett Packard are the needs of
consumers of product and application of IT, change in technology, and ICT
business prospects in Indonesia. Threats are tough competitors, the limitations for
the age of technology, and the economic crisis in Indonesia.
To anticipate conditions of strength and opportunities in the computer
business competition in Indonesia Hewlett Packard should apply strategy of SO
with new innovation faster than its competitor and to increase the quality of
product. In anticipation of the condition for weaknesses and opportunities Hewlett
Packard should apply strategy WO by implementing go back integration strategy
simplifying the company division to increase an effectiveness and efficiency. For
Strategy of ST, Hewlett Packard should execute horizontal strategy, always
launch the new innovation product and to strengthen company financial. For
Strategy of WT, Hewlett Packard should monitor the competition and each
competitor, increase performance effectiveness at every division in launching new
innovative product, increase efficiency by reducing unnecessary budget, and to
invest based on the market analysis and prediction. |
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