Analisis SWOT Hewlett Packard dalam menghadapi lingkungan bisnis komputer di Indonesia

• Main Authors: , St. Wisnu Kumara Jati, , Dr. Ertambang Nahartyo, M.Sc.
• Format: Theses and Dissertations NonPeerReviewed
• Published: [Yogyakarta] : Universitas Gadjah Mada 2012
• Subjects: ETD
• Online Access: https://repository.ugm.ac.id/98898/; http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=55059
• Institution: Universitas Gadjah Mada

Hewlett Packard has facing competition in Indonesia computer�s market. From the branded computer into the Chinese-made products that cost very cheap though the quality is less good. Apkomindo found the fact that Acer and Compaq are superior compared to brands of Hewlett Packard in the market. This fact originates from the attitude of society Indonesia which more sensitive at the level of prices. After considering the price, they consider the quality of the product. Hewlett Packard is famous as the product price is high and good quality. This research aims to find the strengths, weaknesses, opportunities and threats of Hewlett Packard in the business environment in Indonesia as well as compiled the planning of business strategies. Based on the results of the research shows that computer competition business in Indonesia is very high as well as a brief age of technology demanding Hewlett Packard and competitors innovate constantly to capture market share. Strengths of Hewlett Packard products in the competition in Indonesia are a diversified product line, brand image is good in the community, high quality of human resources, eco-friendly products, financial support, and excellence marketing strategy. Weaknesses of Hewlett Packard are limitations of the spare part in Indonesia, the complexity between each Division and the high price of the product for the consumer. Opportunities Hewlett Packard are the needs of consumers of product and application of IT, change in technology, and ICT business prospects in Indonesia. Threats are tough competitors, the limitations for the age of technology, and the economic crisis in Indonesia. To anticipate conditions of strength and opportunities in the computer business competition in Indonesia Hewlett Packard should apply strategy of SO with new innovation faster than its competitor and to increase the quality of product. In anticipation of the condition for weaknesses and opportunities Hewlett Packard should apply strategy WO by implementing go back integration strategy simplifying the company division to increase an effectiveness and efficiency. For Strategy of ST, Hewlett Packard should execute horizontal strategy, always launch the new innovation product and to strengthen company financial. For Strategy of WT, Hewlett Packard should monitor the competition and each competitor, increase performance effectiveness at every division in launching new innovative product, increase efficiency by reducing unnecessary budget, and to invest based on the market analysis and prediction.