EVALUASI STRATEGI KOPERASI KREDIT BINA SEROJA DALAM UPAYA MENINGKATKAN PERTUMBUHAN DENGAN PENDEKATAN BALANCED SCORECARD
Credit Union Bina Seroja is a primary credit union under Credit Unions Coordination of Indonesia (CUCO) with its main purpose of establishment is organizing available economic potential resources to create business opportunity, create job opportunity, increase income and member wealth from credit un...
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Main Authors: | , |
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Format: | Theses and Dissertations NonPeerReviewed |
Published: |
[Yogyakarta] : Universitas Gadjah Mada
2012
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Subjects: | |
Online Access: | https://repository.ugm.ac.id/99674/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=55877 |
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Institution: | Universitas Gadjah Mada |
Summary: | Credit Union Bina Seroja is a primary credit union under Credit Unions
Coordination of Indonesia (CUCO) with its main purpose of establishment is
organizing available economic potential resources to create business opportunity,
create job opportunity, increase income and member wealth from credit union
main business. Credit union Bina Seroja main business are financial institution to
influence member to save their money in regular manner on credit union to
increase credit union strong capital adequacy. Credit Union Bina Seroja provide
financial saving and credit services for its member, and keep guiding and
developing network regularly and continually to transform become strong, selfservice
and professional credit union.
This research evaluates Credit Union Bina Seroja vision, mission and
business strategies to increase growth ideally, that is credit union entity growth
and member welfare growth. For reaching ideal result, Credit Union Bina Seroja
current business strategies will be compared to business strategies to reach
PEARLS ideal result using Balanced Scorecard approach. Based on evaluation
result, Author will propose ideal business strategies to be applied by Credit Union
Bina Seroja management.
This research result is ideal business strategies proposal for Credit Union
Bina Seroja to grow and increase its member welfare using Balanced Scorecard
approach as a baseline of comprehensive, integrated, and mesurable strategies. As conclusions, Author proposes business strategies model map using
Balanced Scorecard as baseline of Credit Union comprehensive, integrated, and
measurable strategic planning, to achieve ideal credit union objectives as
standarized on PEARLS monitoring system. In financial aspects, outstanding
loans and saving deposits need to be increased to reach 70% of total assets target.
In customer aspects, Credit Union Bina Seroja need to develop measurement of
Credit Union Bina Seroja economic contribution for member welfare growth. In
internal business aspects, Credit Union Bina Seroja need research and
development function as part of management. And the last in learning and growth
aspect, Credit Union Bina Seroja is expected to develop advanced information
system for reporting and financial analysis purposes. |
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