EVALUASI STRATEGI KOPERASI KREDIT BINA SEROJA DALAM UPAYA MENINGKATKAN PERTUMBUHAN DENGAN PENDEKATAN BALANCED SCORECARD

• Main Authors: , Mourme Taruna Halim, , Drs. Suhartono, MBA., MA.
• Format: Theses and Dissertations NonPeerReviewed
• Published: [Yogyakarta] : Universitas Gadjah Mada 2012
• Subjects: ETD
• Online Access: https://repository.ugm.ac.id/99674/; http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=55877
• Institution: Universitas Gadjah Mada

Credit Union Bina Seroja is a primary credit union under Credit Unions Coordination of Indonesia (CUCO) with its main purpose of establishment is organizing available economic potential resources to create business opportunity, create job opportunity, increase income and member wealth from credit union main business. Credit union Bina Seroja main business are financial institution to influence member to save their money in regular manner on credit union to increase credit union strong capital adequacy. Credit Union Bina Seroja provide financial saving and credit services for its member, and keep guiding and developing network regularly and continually to transform become strong, selfservice and professional credit union. This research evaluates Credit Union Bina Seroja vision, mission and business strategies to increase growth ideally, that is credit union entity growth and member welfare growth. For reaching ideal result, Credit Union Bina Seroja current business strategies will be compared to business strategies to reach PEARLS ideal result using Balanced Scorecard approach. Based on evaluation result, Author will propose ideal business strategies to be applied by Credit Union Bina Seroja management. This research result is ideal business strategies proposal for Credit Union Bina Seroja to grow and increase its member welfare using Balanced Scorecard approach as a baseline of comprehensive, integrated, and mesurable strategies. As conclusions, Author proposes business strategies model map using Balanced Scorecard as baseline of Credit Union comprehensive, integrated, and measurable strategic planning, to achieve ideal credit union objectives as standarized on PEARLS monitoring system. In financial aspects, outstanding loans and saving deposits need to be increased to reach 70% of total assets target. In customer aspects, Credit Union Bina Seroja need to develop measurement of Credit Union Bina Seroja economic contribution for member welfare growth. In internal business aspects, Credit Union Bina Seroja need research and development function as part of management. And the last in learning and growth aspect, Credit Union Bina Seroja is expected to develop advanced information system for reporting and financial analysis purposes.