CHARACTERISTICS ANALYSIS OF EMPLOYER BRAND ATTRACTIVENESS ON INDONESIAN GRADUATE BUSINESS SCHOOL STUDENTS

This research aimed to observe the characteristics dimensions of employer brand and its career goal items. It also intended to identify employer branding communications that were attractive to them. It examined their differences based on respondents characteristics. While many previous studies had b...

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Bibliographic Details
Main Authors: , Niken Lulianti Rahayu, , Drs. Gugup Kismono, M.B.A, Ph.D., MM
Format: Theses and Dissertations NonPeerReviewed
Published: [Yogyakarta] : Universitas Gadjah Mada 2012
Subjects:
ETD
Online Access:https://repository.ugm.ac.id/99723/
http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=55848
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Institution: Universitas Gadjah Mada