PENGARUH KUALITAS PELAYANAN CALL CENTER TERHADAP LOYALITAS MEREK KARTU PRABAYAR PT XL AXIATA TBK

This scientific writing entitled �Call Centre Service Influence towards Prepaid Card Brand Loyalty of PT. XL Axiata Tbk�. This research aimed to identify call centre service quality influence towards XL prepay card brand loyalty and to know call centre service quality influence towards XL custom...

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Bibliographic Details
Main Authors: , Silvia Citra Mandari, S.E, , Dr. Slamet Santosa Sarwono, MBA.
Format: Theses and Dissertations NonPeerReviewed
Published: [Yogyakarta] : Universitas Gadjah Mada 2012
Subjects:
ETD
Online Access:https://repository.ugm.ac.id/99774/
http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=55892
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Institution: Universitas Gadjah Mada