Mobile social media marketing: a partial least squares structural equation modelling approach

Mobile social media marketing: a partial least squares structural equation modelling approach

The revolution of mobile technologies has brought various innovations to humankind. Mobile social media marketing (m-SMM) is an emerging innovation in marketing communication channel with benefits for sellers. Therefore, the study determines to recognise the elements contributing to the adoption of...

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Bibliographic Details
Main Authors: Yap, Wei-Chyi, Garry, Wei-Han Tan
Format: Journal
Language:English
Published: 2017
Subjects:
HF Commerce
T Technology (General)
Online Access:http://ur.aeu.edu.my/514/1/Mobile%20social%20media%20marketing%20a%20partial%20least%20squares%20structural%20equation%20modelling%20approach.pdf
http://ur.aeu.edu.my/514/
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Institution: Asia e University
Language: English

Internet

http://ur.aeu.edu.my/514/1/Mobile%20social%20media%20marketing%20a%20partial%20least%20squares%20structural%20equation%20modelling%20approach.pdf
http://ur.aeu.edu.my/514/

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