Mobile social media marketing: a partial least squares structural equation modelling approach
The revolution of mobile technologies has brought various innovations to humankind. Mobile social media marketing (m-SMM) is an emerging innovation in marketing communication channel with benefits for sellers. Therefore, the study determines to recognise the elements contributing to the adoption of...
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| Main Authors: | , |
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| Format: | Journal |
| Language: | English |
| Published: |
2017
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| Subjects: | |
| Online Access: | http://ur.aeu.edu.my/514/1/Mobile%20social%20media%20marketing%20a%20partial%20least%20squares%20structural%20equation%20modelling%20approach.pdf http://ur.aeu.edu.my/514/ |
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| Institution: | Asia e University |
| Language: | English |
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