Gender and age: Do they really moderate mobile tourism shopping behavior?

With the growing popularity of mobile devices (m-devices) and technological advancement in wireless networks, a new form of shopping channel has emerged in the tourism industry. Mobile tourism shopping refers to the use of m-devices to shop for tourism products and services. Given the benefits and...

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Main Authors: Tan Han, Garry Wei, Ooi, Keng-Boon
Format: Journal
Language:English
Published: 2018
Subjects:
Online Access:http://ur.aeu.edu.my/565/1/Gender%20and%20age%20Do%20they%20really%20moderate%20mobile%20tourism%20shopping.pdf
http://ur.aeu.edu.my/565/
https://doi.org/10.1016/j.tele.2018.04.009
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Institution: Asia e University
Language: English
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spelling my-aeu-eprints.5652019-07-16T09:21:41Z http://ur.aeu.edu.my/565/ Gender and age: Do they really moderate mobile tourism shopping behavior? Tan Han, Garry Wei Ooi, Keng-Boon HF Commerce With the growing popularity of mobile devices (m-devices) and technological advancement in wireless networks, a new form of shopping channel has emerged in the tourism industry. Mobile tourism shopping refers to the use of m-devices to shop for tourism products and services. Given the benefits and potential of this channel, the acceptance however is not widespread and currently an under-addressed topic among academicians. Specifically practitioners are also sceptical if consumers are ready to accept this alternative channel. Drawing upon the Unified Theory of Acceptance and Usage of Technology (UTAUT) as a baseline model, the proposed model was integrated with flow theory, psychological characteristic, social environment and security concern factors to study on the mobile consumers' behavioral intention. Through the use of Partial Least Squares-Structural Equation Modelling of 503 mobile respondents, it was discovered that some of the structural paths are not consistent with past literatures. Additionally, a non-parametric permutation approach has also been conducted to discover the gender and age differences in the decision making. The findings however are mixed and therefore require further testing. This study has valuable contributions to academicians, practitioners, and society. Academically, the integrated framework contributes to the tourism and marketing literatures by uniting UTAUT, flow theory, psychological characteristic, social environment and security concern factors. Practically, by focusing on the important factors affecting consumers’ decision to adopt mobile tourism shopping, organisations can create effective mobile marketing campaigns. Socially, the study contributes to job creations and revenue generation for the host country. 2018 Journal PeerReviewed text en http://ur.aeu.edu.my/565/1/Gender%20and%20age%20Do%20they%20really%20moderate%20mobile%20tourism%20shopping.pdf Tan Han, Garry Wei and Ooi, Keng-Boon (2018) Gender and age: Do they really moderate mobile tourism shopping behavior? Telematics and Informatics. pp. 1617-1642. ISSN 0736-5853 https://doi.org/10.1016/j.tele.2018.04.009
institution Asia e University
building AEU Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Asia e University
content_source AEU University Repository
url_provider http://ur.aeu.edu.my/
language English
topic HF Commerce
spellingShingle HF Commerce
Tan Han, Garry Wei
Ooi, Keng-Boon
Gender and age: Do they really moderate mobile tourism shopping behavior?
description With the growing popularity of mobile devices (m-devices) and technological advancement in wireless networks, a new form of shopping channel has emerged in the tourism industry. Mobile tourism shopping refers to the use of m-devices to shop for tourism products and services. Given the benefits and potential of this channel, the acceptance however is not widespread and currently an under-addressed topic among academicians. Specifically practitioners are also sceptical if consumers are ready to accept this alternative channel. Drawing upon the Unified Theory of Acceptance and Usage of Technology (UTAUT) as a baseline model, the proposed model was integrated with flow theory, psychological characteristic, social environment and security concern factors to study on the mobile consumers' behavioral intention. Through the use of Partial Least Squares-Structural Equation Modelling of 503 mobile respondents, it was discovered that some of the structural paths are not consistent with past literatures. Additionally, a non-parametric permutation approach has also been conducted to discover the gender and age differences in the decision making. The findings however are mixed and therefore require further testing. This study has valuable contributions to academicians, practitioners, and society. Academically, the integrated framework contributes to the tourism and marketing literatures by uniting UTAUT, flow theory, psychological characteristic, social environment and security concern factors. Practically, by focusing on the important factors affecting consumers’ decision to adopt mobile tourism shopping, organisations can create effective mobile marketing campaigns. Socially, the study contributes to job creations and revenue generation for the host country.
format Journal
author Tan Han, Garry Wei
Ooi, Keng-Boon
author_facet Tan Han, Garry Wei
Ooi, Keng-Boon
author_sort Tan Han, Garry Wei
title Gender and age: Do they really moderate mobile tourism shopping behavior?
title_short Gender and age: Do they really moderate mobile tourism shopping behavior?
title_full Gender and age: Do they really moderate mobile tourism shopping behavior?
title_fullStr Gender and age: Do they really moderate mobile tourism shopping behavior?
title_full_unstemmed Gender and age: Do they really moderate mobile tourism shopping behavior?
title_sort gender and age: do they really moderate mobile tourism shopping behavior?
publishDate 2018
url http://ur.aeu.edu.my/565/1/Gender%20and%20age%20Do%20they%20really%20moderate%20mobile%20tourism%20shopping.pdf
http://ur.aeu.edu.my/565/
https://doi.org/10.1016/j.tele.2018.04.009
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