The Influence of Customer Relationship Management on Customer Retention in the Insurance Sector, Malaysia
Insurance is the service sector where competition is stiff to attract new or retain the current customers among insurance organizations. Customer relationship management (CRM) is the strategy what helps the insurance organizations to adapt to be competitive in the insurance industry. CRM helps the i...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
INTI International University
2019
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| Subjects: | |
| Online Access: | http://eprints.intimal.edu.my/1321/1/ij2019_47.pdf http://eprints.intimal.edu.my/1321/ https://intijournal.intimal.edu.my |
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| Institution: | INTI International University |
| Language: | English |