The Influence of Customer Relationship Management on Customer Retention in the Insurance Sector, Malaysia

• Main Authors: Xing, Liew, Syriac, Nellikunnel Devasia
• Format: Article
• Language: English
• Published: INTI International University 2019
• Subjects: H Social Sciences (General); HD28 Management. Industrial Management
• Online Access: http://eprints.intimal.edu.my/1321/1/ij2019_47.pdf; http://eprints.intimal.edu.my/1321/; https://intijournal.intimal.edu.my
• Institution: INTI International University

Insurance is the service sector where competition is stiff to attract new or retain the current customers among insurance organizations. Customer relationship management (CRM) is the strategy what helps the insurance organizations to adapt to be competitive in the insurance industry. CRM helps the i...