A study of e-shopping intention in Malaysia: The influence of generation X & Y
Developments in the commercial sector, coupled with the increasing popularity of the Internet in recent years, have made Malaysian companies more aware of the importance of E-business ingaining a competitive edge in the global market. Therefore, a better understanding of the factors that...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
AENSI
2012
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| Subjects: | |
| Online Access: | http://eprints.intimal.edu.my/180/1/4.pdf http://eprints.intimal.edu.my/180/ |
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| Institution: | INTI International University |
| Language: | English |