A study of e-shopping intention in Malaysia: The influence of generation X & Y

Developments in the commercial sector, coupled with the increasing popularity of the Internet in recent years, have made Malaysian companies more aware of the importance of E-business ingaining a competitive edge in the global market. Therefore, a better understanding of the factors that...

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Main Authors: Mansori, Shaheen, Cheng, Boon Liat, Lee, Hui Shan
Format: Article
Language:English
Published: AENSI 2012
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Online Access:http://eprints.intimal.edu.my/180/1/4.pdf
http://eprints.intimal.edu.my/180/
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spelling my-inti-eprints.1802016-04-20T06:23:10Z http://eprints.intimal.edu.my/180/ A study of e-shopping intention in Malaysia: The influence of generation X & Y Mansori, Shaheen Cheng, Boon Liat Lee, Hui Shan HF Commerce Developments in the commercial sector, coupled with the increasing popularity of the Internet in recent years, have made Malaysian companies more aware of the importance of E-business ingaining a competitive edge in the global market. Therefore, a better understanding of the factors that influence online shopping intention would help in planning better marketing strategies in targeted segments. In this study, five variables on online shopping intention were selected, namely perceived benefits, website characteristics, perceived risks, perceived pricing as well as product and service attributes. Findings from 200 respondents of Generation X and Y showed that four factors significantly influenced online shopping intention. The one exception wasproduct and service attributes. The generation gap was found to have a moderating effect on the relationships between perceived benefit, website characteristics, and online shopping intention. AENSI 2012 Article PeerReviewed text en http://eprints.intimal.edu.my/180/1/4.pdf Mansori, Shaheen and Cheng, Boon Liat and Lee, Hui Shan (2012) A study of e-shopping intention in Malaysia: The influence of generation X & Y. Australian Journal of Basic and Applied Sciences, 6 (8). pp. 28-35. ISSN 1991-8178
institution INTI International University
building INTI Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider INTI International University
content_source INTI Institutional Repository
url_provider http://eprints.intimal.edu.my
language English
topic HF Commerce
spellingShingle HF Commerce
Mansori, Shaheen
Cheng, Boon Liat
Lee, Hui Shan
A study of e-shopping intention in Malaysia: The influence of generation X & Y
description Developments in the commercial sector, coupled with the increasing popularity of the Internet in recent years, have made Malaysian companies more aware of the importance of E-business ingaining a competitive edge in the global market. Therefore, a better understanding of the factors that influence online shopping intention would help in planning better marketing strategies in targeted segments. In this study, five variables on online shopping intention were selected, namely perceived benefits, website characteristics, perceived risks, perceived pricing as well as product and service attributes. Findings from 200 respondents of Generation X and Y showed that four factors significantly influenced online shopping intention. The one exception wasproduct and service attributes. The generation gap was found to have a moderating effect on the relationships between perceived benefit, website characteristics, and online shopping intention.
format Article
author Mansori, Shaheen
Cheng, Boon Liat
Lee, Hui Shan
author_facet Mansori, Shaheen
Cheng, Boon Liat
Lee, Hui Shan
author_sort Mansori, Shaheen
title A study of e-shopping intention in Malaysia: The influence of generation X & Y
title_short A study of e-shopping intention in Malaysia: The influence of generation X & Y
title_full A study of e-shopping intention in Malaysia: The influence of generation X & Y
title_fullStr A study of e-shopping intention in Malaysia: The influence of generation X & Y
title_full_unstemmed A study of e-shopping intention in Malaysia: The influence of generation X & Y
title_sort study of e-shopping intention in malaysia: the influence of generation x & y
publisher AENSI
publishDate 2012
url http://eprints.intimal.edu.my/180/1/4.pdf
http://eprints.intimal.edu.my/180/
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