Service quality, satisfaction and student loyalty in Malaysian private education

• Main Authors: Mansori, Shaheen, Vaz, Anthony, Mohd Ismail, Zarina Mizam
• Format: Article
• Language: English
• Published: Canadian Center of Science and Education 2014
• Subjects: LB2300 Higher Education
• Online Access: http://eprints.intimal.edu.my/59/1/Service%20quality%2C%20satisfaction%20and%20student%20loyalty%20in%20Malaysian%20private%20education.pdf; http://eprints.intimal.edu.my/59/; http://dx.doi.org/10.5539/ass.v10n7p57
• Institution: INTI International University

The changing of the global demographic trends clearly suggests a growing demand for a quality higher education. In fact, several studies have been carried out in the past few years to explore the factors that have effects on the customer satisfaction and its consequences in various industries. In...