To buy or not to buy? Consumers’ attitudes and purchase behavior for organic food in Malaysia
Organic products demand is increasing due to the awareness of the health benefits and nutritional values attached to these produces. However, in Malaysia, the organic industry is relatively small with more than 60% of the organic products being imported from overseas. Given the importance of this ni...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2020
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| Online Access: | http://journalarticle.ukm.my/16888/1/32814-145614-2-PB.pdf http://journalarticle.ukm.my/16888/ https://ejournals.ukm.my/pengurusan/issue/view/1366 |
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| Institution: | Universiti Kebangsaan Malaysia |
| Language: | English |