To buy or not to buy? Consumers’ attitudes and purchase behavior for organic food in Malaysia

• Main Authors: Tai, Lit Cheng, Yeong, Wai Mun, Malathi Nair Narayana Nair, Sia, Bee Chuan
• Format: Article
• Language: English
• Published: Penerbit Universiti Kebangsaan Malaysia 2020
• Online Access: http://journalarticle.ukm.my/16888/1/32814-145614-2-PB.pdf; http://journalarticle.ukm.my/16888/; https://ejournals.ukm.my/pengurusan/issue/view/1366
• Institution: Universiti Kebangsaan Malaysia

Organic products demand is increasing due to the awareness of the health benefits and nutritional values attached to these produces. However, in Malaysia, the organic industry is relatively small with more than 60% of the organic products being imported from overseas. Given the importance of this ni...