Kajian ke atas faktor daya tarikan pusat membeli-belah dalam mempengaruhi pengguna memilih pusat membeli-belah
The objective of the study is to identify features of a mall which make it attractive for shopping. Three shopping malls in Klang Valley had been chosen, which are Suria KLCC at Kuala Lumpur, Mid Valley Megamall at Petaling Jaya and Berjaya Times Square at Bukit Bintang. This study try to identif...
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| Main Authors: | , |
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| Format: | Article |
| Published: |
Penerbit ukm
2010
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| Online Access: | http://journalarticle.ukm.my/1963/ http://www.ukm.my/~ppsmfst/jqma/index.html |
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| Institution: | Universiti Kebangsaan Malaysia |
| Summary: | The objective of the study is to identify features of a mall which make it attractive for
shopping. Three shopping malls in Klang Valley had been chosen, which are Suria KLCC at
Kuala Lumpur, Mid Valley Megamall at Petaling Jaya and Berjaya Times Square at Bukit
Bintang. This study try to identify the factors of mall attractiveness that will influence
consumer intention in choosing a shopping mall. Apart from that, this study also determines
the factors that influence decision-making among respondents based on gender, age, ethnic,
marriage status, education level and monthly income. The finding shows that the
entertainment and variety are the main factors that influence consumer in choosing a shopping
mall. The finding also indicates that there is no significant difference between male and
female, age, education level and monthly income among the respondents. Meanwhile, there
are significant differences in factors of mall attractiveness that influence the respondents based
on ethnics and maritial status |
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