Kajian ke atas faktor daya tarikan pusat membeli-belah dalam mempengaruhi pengguna memilih pusat membeli-belah
The objective of the study is to identify features of a mall which make it attractive for shopping. Three shopping malls in Klang Valley had been chosen, which are Suria KLCC at Kuala Lumpur, Mid Valley Megamall at Petaling Jaya and Berjaya Times Square at Bukit Bintang. This study try to identif...
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| Main Authors: | , |
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| Format: | Article |
| Published: |
Penerbit ukm
2010
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| Online Access: | http://journalarticle.ukm.my/1963/ http://www.ukm.my/~ppsmfst/jqma/index.html |
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| Institution: | Universiti Kebangsaan Malaysia |