Experiential quality among coffee lovers : an empirical study in the Malaysian coffee outlets industry
Experiential Quality has become extremely important for coffee outlets industry due to the highly competitive environment. The main objective of this study is to analyze the quality of the coffee outlets to win more customers in Malaysia. This study specifically design to investigate the existing...
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| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2018
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| Online Access: | http://journalarticle.ukm.my/20825/1/28039-85377-1-SM.pdf http://journalarticle.ukm.my/20825/ https://ejournal.ukm.my/ebangi/issue/view/1122 |
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| Institution: | Universiti Kebangsaan Malaysia |
| Language: | English |